Post by easye on Sept 18, 2024 9:24:40 GMT -5
Tupperware files for Bankruptcy.....
www.npr.org/2024/09/18/nx-s1-5115873/tupperware-bankruptcy
Tupperware, no longer a kitchen staple, files for bankruptcy
Tupperware, the brand synonymous with food storage in American homes, has filed for bankruptcy after years of struggling with its business model and debt.
The brand wrote itself into American culture after its founding in the 1940s, popularizing the "party" style of sales for its tight-sealing tumblers, bowls and cookware. It revolutionized the woman's role in the kitchen and the U.S. economy.
To this day, most of Tupperware's sales are done by tens of thousands of individual dealers hawking bowls, baking pans, carafes and vintage tumblers in each other's living rooms, on Facebook or on other social networks.
The strengths of this model recently have "begun to turn into weaknesses," Tupperware said in its bankruptcy filing, in part because it came at the cost of developing an online strategy. The company says it's planning "no current changes" to agreements it has struck with independent sales consultants.
Except for a spike in kitchenware shopping during the pandemic, interest in Tupperware from either shoppers or sellers has waned in recent years. And new costs, including pricier raw materials, labor and shipping, have stacked up.
The original MLM goes down. I suppose the pandemic killed its sales model, and probably was not able to recover. However, I know it was struggling long before.
Full disclosure: My wife was a very successful Tupperware rep for a few years. It was nice to get a "free" car for several years!
www.npr.org/2024/09/18/nx-s1-5115873/tupperware-bankruptcy
Tupperware, no longer a kitchen staple, files for bankruptcy
Tupperware, the brand synonymous with food storage in American homes, has filed for bankruptcy after years of struggling with its business model and debt.
The brand wrote itself into American culture after its founding in the 1940s, popularizing the "party" style of sales for its tight-sealing tumblers, bowls and cookware. It revolutionized the woman's role in the kitchen and the U.S. economy.
To this day, most of Tupperware's sales are done by tens of thousands of individual dealers hawking bowls, baking pans, carafes and vintage tumblers in each other's living rooms, on Facebook or on other social networks.
The strengths of this model recently have "begun to turn into weaknesses," Tupperware said in its bankruptcy filing, in part because it came at the cost of developing an online strategy. The company says it's planning "no current changes" to agreements it has struck with independent sales consultants.
Except for a spike in kitchenware shopping during the pandemic, interest in Tupperware from either shoppers or sellers has waned in recent years. And new costs, including pricier raw materials, labor and shipping, have stacked up.
The original MLM goes down. I suppose the pandemic killed its sales model, and probably was not able to recover. However, I know it was struggling long before.
Full disclosure: My wife was a very successful Tupperware rep for a few years. It was nice to get a "free" car for several years!
